Nov 26 2019

Catena Media Ordered to Cease Dutch-Targeting Online Gambling Marketing Strategies

Published by at 5:36 am under MP3's

Catena Media Ordered to Cease Dutch-Targeting Online Gambling Marketing Strategies

The Dutch gambling regulator Kansspelautoriteit issued on Tuesday a cease and desist order to performance marketing business Catena Media, after the latter was indeed found out to have advertised different iGaming brands in a manner that had violated holland’ gaming laws.

The Malta-located business ended up being needed to stop its promotional activities in the nation and also to keep from such tasks in future. Holland Gaming Authority also informed Catena Media if it doesn’t comply with the recently granted purchase so it is imposed a fine of up to €21,000</strong.

Based on Kansspelautoriteit’s order, Catena Media had previously targeted Dutch players by advertising the iGaming offering of various operators for a wide range of web sites, with a few of these that is being, and Following purchase’s book, web sites can not be reached from within holland.

Headquartered in Sliema, Malta, Catena Media is a prospecting company that through its growing community of affiliate websites, promotes online gambling services to customers from across the world. Last year, the company made the headlines by acquiring popular iGaming portal AskGamblers for the total quantity of €15 million.

The statement about Catena Media being scolded by the Netherlands Gaming Authority comes soon after the regulator introduced a brand new group of rules that notably limited the provision of on the web gambling services in the united kingdom.

Broadly speaking, the unauthorized provision of offering with this type is forbidden in the Netherlands, but iGaming that is international happen focusing on Dutch players in a gray zone for decades. However, Kansspelautoriteit’s brand new regulations hampered their Dutch-facing operations somewhat.

Underneath the rules that are newly-introduced iGaming operators and even their affiliates aren’t allowed to target regional players through the use of typically Dutch symbols, such as for instance tulips and windmills. In addition, .nl affiliate internet sites are prohibited from directing Dutch players to .com iGaming websites. Operators that have failed to block traffic through the nation are also considered to be breaking its gambling regulations and may face scolding from Kansspelautoriteit.

The Netherlands has started a process for the legislation of its online gambling market, although lawmakers haven’t made any significant progress since last summer time, when an iGaming bill was voted in support of by the Dutch Lower home. It really is now up to the Senate to move forward the legislative piece, but many believe it would just paper writer take more time before this happens.

According to Dutch Ministry of protection and Justice officials, whom participated in this year’s version for the Gaming in Holland Conference, it’ll never be before July 2018 that the nation will regulate its market and start it for licensed iGaming operations.

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